12/23/2023 0 Comments Naked wines voucher![]() All credit to them for helping a friend of mine, Katie Jones ( right), who lost her much admired 2012 white wine when vandals broke into her winery in the south of France and opened the tanks. That said, they do genuinely help to get winemaking projects off the ground and create a market for the wines that they make. It’s all just a bit too slick and high-pressured for me. Hmmmm.Įven though you can apparently get your money back at any time, the chances are that if you’ve got £80 of contributions sitting in their account you’re going to spend it with them. “Would you prefer to pay more or get more?” Click the obvious answer and bang - you’re suddenly an angel, committing yourself to £20 a month and strongly advised to buy the Naked Customers Favourites Case,costing £112.88 which ‘saves’ you £82.99. “Would you prefer your wine made by salesmen or talented winemakers?”. I also don’t like the heavily loaded rhetoric on the site. ![]() And you can certainly find wines of comparable quality a lot cheaper than the full price that Naked Wines charges for them, hence presumably their ability to give away so many ‘free’ vouchers for £40 and £60 to encourage people to start buying from them. In instances where other retailers stock the same wines you can buy them on the open market at a similar price without having to put down your money first. They say their angel prices are ‘wholesale’ and 25% to 50% less than retail but that’s quite misleading. The catch is that those prices are not quite as favourable as Naked Wines claims though it’s hard to compare as most of the wines they stock are made specially for them by the winemakers they subsidise. (A bit like crowdsourcing projects such as Kickstarter.) In return 'angels' get to buy wines (using the money they’ve invested) at preferential prices. These are regular subscribers who pay £20 a month into the business which enables them to fund winemaking projects. The company claims to have over 200,000 customers who buy from it regularly, 125,000 of which are ‘angels’. Naked Wines has been controversial since it launched 4 1/2 years ago but there’s no denying its popularity. Posted by Fiona Beckett (Google+) on Jat 12:21
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